As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time.

However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media.

How can CEOs make that leap?

Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entrepreneur magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion.

You can find Michelle on Twitter or her website.

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© Molly McPherson 2021


Coming soon, the book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. 

Indestructible is perfect for anyone who runs a business or communicates on behalf of one, who wants to increase the value and reputation of the business.

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