Mastering the on-camera presentation is a skill that can benefit anyone working in today’s virtual environment.

(Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.)

The need to convey trust and leadership via a computer screen isn’t going away – ever.

Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference.

Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations.

His book The Media Training Bible has been Amazon’s top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.

Listen + Subscribe Stitcher or Apple Podcasts


Coming soon, the book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. 

Indestructible is perfect for anyone who runs a business or communicates on behalf of one, who wants to increase the value and reputation of the business.

Sign up now at to be notified of special pre-sale offer. 




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This helps me support more people — just like you — become a better communicator in this rapidly-changing age of digital and social media. Each week my goal is to offer solutions to help people become a trusted resource in their role as a senior leader, business owner, or communicator. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!