The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts.

Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage an issue or crisis.

Listen for PR response tactics for Twitter, Facebook, Instagram, Linked In, TikTok, and Clubhouse.

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© Molly McPherson, 2021


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© Molly McPherson 2020