Social media’s effect on crisis communication is powerful. A growing number of crises not only start on social media, but the communication crisis is fueled by its viral power as well.

This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.

Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation.

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© Molly McPherson, 2021


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© Molly McPherson 2020