Whenever there is a crisis, there is often the truth, and then there is the story we hear.

Managing a crisis in the age of social media isn’t easy, especially when there are so many people with an opinion and a Twitter account.

To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you’ll never survive.

On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.

Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.

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