The Art of Messaging a Divorce: The Jeff Bezos Method
We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel – Twitter.
Twitter posts for high-profile news announcements have taken the place of the tried and true press release, and Facebook posts have taken the place of phone calls for the general public’s announcements. Both of these have their benefits, as long as it’s done right.
On this week’s episode of the Confident Communications podcast, I’m talking about the messaging behind the Bezos announcement, including how the announcement was shared and some of the key words used in the announcement. I also share how you can use The Bezos Method to craft your own announcement if you have a big event or life change to share with others.
Mentioned in this Episode:
- Jeff Bezos’s tweet about his divorce
- How We Apologize by Lindsey Weber (Published in New York Times on Jan. 12, 2019)
- Lady Gaga’s apology to her followers
- Communicate With Power in Less Than an Hour
© Molly McPherson 2019
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Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media.