After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan.

One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram.

The other—fight back.

Turns out the latter choice blew up the story.

This episode is a case study for what the Baldwins should have done to avoid the crisis.

Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks. 

Heard on this episode: 

The Hilaria Baldwin Story: ‘I’m Living My Life‘ (New York Times, Dec. 30, 2020)

How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101)

© Molly McPherson 2021


Rate, Review, & Subscribe on Apple Podcasts

“Molly provides a wealth of experience and expertise in her tips and podcasts. She is cutting edge and timely with insightful instincts, topics and wisdom..” <– If that sounds like you, please consider rating and reviewing my show!


This helps me support more people — just like you — become a better communicator in this rapidly-changing age of digital and social media. Each week my goal is to offer solutions to help people become a trusted resource in their role as a senior leader, business owner, or communicator. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


Also, if you haven’t done so already, subscribe to the podcast. I continue to add bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Listen + Subscribe

Stitcher or Apple Podcasts


© Molly McPherson 2020

You don't need more resources, you need better resources.


Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!