An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president.

What happened after that was a week of division and confusion. One president-elect is declared, the other says, “Not so fast.

Even in a competitive election, there was one winning strategy that struck me when it came to creating a wave of support for selling your next product, idea, or campaign: learn how to get people to mobilize and engage your product, idea, business, or movement.

Learn how to build a groundswell. 

© Molly McPherson 2020


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© Molly McPherson 2020