In any crisis, the first 48 hours are make-or-break. Things can quickly spiral out of control if you don’t have a solid plan in place. 

Police Chief Pedro Arredondo’s failure to respond to the CNN crew when they stopped unannounced looked bad for the school district’s chief of police. It was even worse when he dodged legitimate questions.

The patterns that lead to a crisis are discussed this week on the podcast. 

Listen + Subscribe on  Apple Podcasts


© Molly McPherson 2022 

You don't need more resources, you need better resources.


Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!