The first step in writing a successful crisis communication plan is to define what constitutes a “crisis” in the context of your business. This varies greatly between organizations, so it is important to develop a clear definition of when and how crises can occur. This should include both internal and external factors that may cause significant damage or disruption to operations. Once you have identified potential crises, you can begin the process of creating an effective template.

Once you have identified potential crises, it is time to create the template for your plan. This should include all the necessary steps required to respond effectively and efficiently if such an event were to occur, including identification of key personnel who will be responsible for responding as well as strategies for preparing messages and distributing them appropriately. Additionally, the template should outline measures that will be taken during a crisis situation in order to ensure customer safety and provide support where needed. 

The next step is developing strategies and tactics that will be used in order to respond during a crisis situation. This includes identifying appropriate methods of communication such as email, phone calls, press releases, social media posts, etc., as well as outlining processes for monitoring feedback from customers or other stakeholders affected by the crisis situation. Additionally, it should also detail procedures for responding promptly and accurately with accurate information during times of distress or confusion.