POP-UP WORKSHOP with Molly McPherson

How to Write a Crisis Communication Plan You Need Right Now

Get a crisis communication plan you can use at a moment’s notice, so you can respond to a crisis quickly. Use the plan I use with my clients. 

  • Learn how to write a crisis communication plan that works for you and your company
  • Get tips on what to do in a crisis, and what not to do
  • Be able to communicate timely in a crisis situation, particularly on social media

  • Walk away with a blueprint and resources write your own crisis communication plan. 
Tuesday, February 28th 

11:00 AM  – 12:00PM EST


Only $197.00

Free to members in the Patreon “PR Pro” tier. 
Also free to members of the Indestructible PR Online community.


In today’s era, it is essential for any business to have an effective and comprehensive crisis communication plan.

Having a crisis communication plan in place can help your company handle any potential issues that may arise. A well-crafted plan will enable your organization to quickly respond to crises and protect your brand from harm.

Let’s explore how to create a successful crisis communication plan template for 2023. 

Define What Constitutes a Crisis

The first step in writing a successful crisis communication plan is to define what constitutes a “crisis” in the context of your business. This varies greatly between organizations, so it is important to develop a clear definition of when and how crises can occur. This should include both internal and external factors that may cause significant damage or disruption to operations. Once you have identified potential crises, you can begin the process of creating an effective template.

Create the Template

Once you have identified potential crises, it is time to create the template for your plan. This should include all the necessary steps required to respond effectively and efficiently if such an event were to occur, including identification of key personnel who will be responsible for responding as well as strategies for preparing messages and distributing them appropriately. Additionally, the template should outline measures that will be taken during a crisis situation in order to ensure customer safety and provide support where needed. 

Develop Strategies & Tactics

The next step is developing strategies and tactics that will be used in order to respond during a crisis situation. This includes identifying appropriate methods of communication such as email, phone calls, press releases, social media posts, etc., as well as outlining processes for monitoring feedback from customers or other stakeholders affected by the crisis situation. Additionally, it should also detail procedures for responding promptly and accurately with accurate information during times of distress or confusion.  

Creating an effective crisis communication plan template can help your organization prepare for potential crises before they happen.

While this process may seem daunting at first glance, taking the time upfront to develop an organized strategy can save your business from unnecessary hassle down the road if an issue were ever to arise. By following these steps outlined above, you will be on track towards creating an up-to-date template that is tailored specifically for your organization’s needs in 2023!

Don’t Be the Next Company in Crisis


How to Write a Crisis Communication Plan You Need Right Now

Date: February 28th

Time: 11:00am – 12:00pm EST 

Location: Online

Price: $197

(FREE for Indestructible PR® Online Member)

Are you concerned about how your business will handle a crisis?

Have you been wanting to put together a communication plan but don’t know where to start?


If so, look no further than How To Write A Crisis Communication Plan For Today.

This one-hour workshop is specifically designed to help you get started right away on creating an effective and powerful plan that will give your business the preparation it needs for any number of potential crises.


In this informative and comprehensive workshop, our experienced professionals will:

  • Walk you through the process of setting up an emergency response plan in easy-to-understand steps
  • Provide helpful tips and best practices that can be used in developing an effective plan.
  • Provide detailed instruction on preparing a messaging framework, recognizing tricky scenarios, and much more!

You’ll leave with the confidence knowing you’ve created a robust crisis communication plan that’s tailored for your own business needs.

At the end of the course, you’ll have gained insight into the key components necessary for developing your own crisis communications plan as well as valuable resources that can be used for making sure your team swiftly responds when faced with any emergency situation.

Get ready to be prepared for anything—with How To Write A Crisis Communication Plan For Today.

Meet Your Speaker

Molly McPherson, M.S., APR is a nationally recognized expert on crisis public relations management in the age of social media and author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.

Host of the podcast “Confident Communications with Molly McPherson,” she frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.