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in the news, public relations, and crisis communication.

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How to Put Away Weak Speak and Communicate Differently

How to Put Away Weak Speak and Communicate Differently

There is no true “best” communication style, but it is true that men and women communicate differently in the workplace. And it’s often men that make the bigger impact because of this. If you’re a woman, it can feel sexist and old-fashioned. And it is. But it’s also...

How to keep your cool when responding to bad reviews

How to keep your cool when responding to bad reviews

When your business has an online presence, it’s bound to happen. A customer is less than satisfied and leaves a one-star bad review on your Facebook page, on Yelp or on Google. Or someone leaves a negative comment on one of your business posts on Facebook or LinkedIn....

How to maintain a personal identity when growing an online business

How to maintain a personal identity when growing an online business

Growing a business today means growing a business online. No matter if yours is a local brick and mortar or a fully virtual shop, every business needs to have an online presence. Consumers turn to the internet first when making purchasing decisions--up to 97 percent...

Weathering the Social Media Storm

Weathering the Social Media Storm

The last time a major hurricane battered the Houston area, I was reporting from the aftermath of Hurricane Ike for the Federal Emergency Managment Agency (FEMA) as a member of the headquarter's public affairs team in 2008. With Hurricane Harvey, I see the intersection...

The Boomer CEO: Do I Really Need to Be on Social Media?

The Boomer CEO: Do I Really Need to Be on Social Media?

1. Do I really need to be on social media?  You don’t have to, but here’s why it’s a smart move: When a leader has an active presence on social media it shows the world (and your customers, board, stakeholders, and employees) that you’re not only listening but that...

How Executives Are Being Eaten Alive by the Social Feed

How Executives Are Being Eaten Alive by the Social Feed

Recently, I conducted a communication training session for a group of board members just as news of the turmoil at Uber began swirling. I felt the situation at the car-sharing tech giant was the perfect illustration of the urgent need for reputation management at the...

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Molly McPherson
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(c) 2021 Molly McPherson, All Rights Reserved. EOE.

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