Online Reputation Management: How to Manage Attacks by Angry Customers
In this digital, viral age, reputation management is more important than ever. The opinion of the masses is in constant flux and even minor errors can often cause a wave of bad press that can be damaging to even large companies. Following a PR misstep, it’s...
How to keep your cool when responding to bad reviews
When your business has an online presence, it’s bound to happen. A customer is less than satisfied and leaves a one-star bad review on your Facebook page, on Yelp or on Google. Or someone leaves a negative comment on one of your business posts on Facebook or LinkedIn....
The Boomer CEO: Do I Really Need to Be on Social Media?
1. Do I really need to be on social media? You don’t have to, but here’s why it’s a smart move: When a leader has an active presence on social media it shows the world (and your customers, board, stakeholders, and employees) that you’re not only listening but that...
How Executives Are Being Eaten Alive by the Social Feed
Recently, I conducted a communication training session for a group of board members just as news of the turmoil at Uber began swirling. I felt the situation at the car-sharing tech giant was the perfect illustration of the urgent need for reputation management at the...
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