Changing Your Business Name Is Not a Crisis Communication Tactic: Here’s Why
Crisis communication is one of the most vital skills that a CEO needs. You can’t always maintain a pristine reputation; it’s how you manage a dip in your reputation that really counts. With the right reputation management strategy, you can overcome almost...
Weathering the Social Media Storm
The last time a major hurricane battered the Houston area, I was reporting from the aftermath of Hurricane Ike for the Federal Emergency Managment Agency (FEMA) as a member of the headquarter’s public affairs team in 2008. With Hurricane Harvey, I see the...
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