Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success.

Geofence advertising may offer an effective PR boost that’s more affordable than traditional forms of advertising. Jeff Swartz, the founder and CEO of Ethic Advertising Agency, shares how it works and why it could be the next big thing in PR campaigns today.

Mentioned in this episode: 

Listen + Subscribe on Stitcher or Apple Podcasts

© Molly McPherson 2021

You don't need more resources, you need better resources.


Sign up to receive Molly's weekly newsletter with tips and suggestions for how to respond with the right message at the right time. If there is a breaking news story or pressing communication issue, Molly has your answer.

Check your inbox for the guide!