Recent Articles

When Hashtags Become Bashtags – 3 Case Studies

  You don’t want Justin Timberlake & Jimmy Fallon (or even worse the 316 million active twitter users) turning your hashtag into a bashtag. Below are some cautionary tales to consider before you launch your #nextbigthing. The bigger they are, the harder they fall. McDonald’s went from twitter darling to twitter fail overnight. Their #meetthefarmers campaign was very well received on all social media channels – especially youtube.com where the 5 minute documentary shorts featuring farmers…

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Not sure where to enter the #Hashtag conversation?

Sometimes the world of social media can feel like the cool kids club – with their inside jokes, mysterious hashtags, and indecipherable instant messaging acronyms.  The good news is you don’t need to have a deep understanding of all latest and greatest (even the net-savviest Digital Natives don’t know EVERYTHING) to enter the conversation; ergo, the #hashtag. Knowing just a few hashtags is like showing up to a party you weren’t invited to with drinks…

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Social media bellwether

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Minnesota Dentist Tries To Save His Own Skin

Dr. Walter Palmer has officially knocked Marathon Man’s Dr. Christian Szell as the world’s most reviled dentist after it was reported he participated in the illegal killing of a beloved lion named Cecil, a tourist favorite who roamed Hwange National Park in Zimbabwe. News outlets have exhaustively reported on how Palmer and his hunting party are accused of luring Cecil out of the park’s protected area at night and shooting him with a crossbow. This…

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5 Reasons Why Charleston's Mayor Set the Right Tone For City in Crisis

As information from the tragic killing in Charleston, South Carolina of the nine people who were attending a Bible study started to emerge, the first person to address the media was its mayor, Joseph P. Riley Jr. Approximately four hours after the suspected gunman, 21-year-old Dylann Storm Roof, started his violent attack at the historic Emanuel African Methodist Episcopal Church, Mayor Riley stood along side Charleston Police Chief Greg Mullen to speak to a shocked…

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