Recent Articles

Campaign 2016 – 5 Lessons for Media Spokesperson

Whether you are sitting down for a three-hour interview or providing a ten-second sound bite, there are plenty of lessons to be learned from last week’s GOP debate broadcast on CNN for current and aspiring spokespersons. 1) Appearance Has there ever been a presidential race in recent history that brought more attention to a hairstyle – or a face for that matter? Whether it was Donald Trump deflecting negative comments about his hair or Carly Fiorina’s face,…

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Molly McPherson Digital Natives Digital Immigrants

Part 1: Digital Immigrants & Digital Natives in the Workplace

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Get out of the echo chamber with social media

Digital Immigrants (mostly Baby Boomers – those born well before the advent of the digital revolution) have so much wisdom to share – especially to Digital Founders (GenXers) and Digital Natives (Millennials). Why? It’s not just because of an age difference, or even generational difference – it’s because they have mastered, and definitely prefer, what we call “long form” thought presentation. In other words – they know how to express their thoughts on the written…

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Curt Schilling's "Bloody" Stupid Twitter Tactics

Digital Death Spiral Who: Curt Schilling Claim to Fame: Former Major League Baseball pitcher who won and lost a lot of bling. Schilling won a World Series Championship with the Arizona Diamondbacks in 2001 and two more with the Boston Red Sox in 2004 and 2007. After retiring from baseball 2009, he lost over $50 million when his gaming company defaulted on a $75 million loan from the state of Rhode Island after the company…

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When Hashtags Become Bashtags – 3 Case Studies

  You don’t want Justin Timberlake & Jimmy Fallon (or even worse the 316 million active twitter users) turning your hashtag into a bashtag. Below are some cautionary tales to consider before you launch your #nextbigthing. The bigger they are, the harder they fall. McDonald’s went from twitter darling to twitter fail overnight. Their #meetthefarmers campaign was very well received on all social media channels – especially youtube.com where the 5 minute documentary shorts featuring farmers…

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Trump's Tactical PR Battle Plan

  Donald Trump. Source: Fox News Donald Trump is showing no signs of backing down as he heads into a fresh campaign week after his bombastic performance in last Thursday’s GOP debate. After a weekend of getting pummeled by the press and pundits for his brash, unscripted comments about female moderators, former staffers, and party planners, Trump still refuses to play by the traditional PR rules employed by most established political candidates. Trump is following…

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Not sure where to enter the #Hashtag conversation?

Sometimes the world of social media can feel like the cool kids club – with their inside jokes, mysterious hashtags, and indecipherable instant messaging acronyms.  The good news is you don’t need to have a deep understanding of all latest and greatest (even the net-savviest Digital Natives don’t know EVERYTHING) to enter the conversation; ergo, the #hashtag. Knowing just a few hashtags is like showing up to a party you weren’t invited to with drinks…

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Social media bellwether

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Minnesota Dentist Tries To Save His Own Skin

Dr. Walter Palmer has officially knocked Marathon Man’s Dr. Christian Szell as the world’s most reviled dentist after it was reported he participated in the illegal killing of a beloved lion named Cecil, a tourist favorite who roamed Hwange National Park in Zimbabwe. News outlets have exhaustively reported on how Palmer and his hunting party are accused of luring Cecil out of the park’s protected area at night and shooting him with a crossbow. This…

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5 Reasons Why Charleston's Mayor Set the Right Tone For City in Crisis

As information from the tragic killing in Charleston, South Carolina of the nine people who were attending a Bible study started to emerge, the first person to address the media was its mayor, Joseph P. Riley Jr. Approximately four hours after the suspected gunman, 21-year-old Dylann Storm Roof, started his violent attack at the historic Emanuel African Methodist Episcopal Church, Mayor Riley stood along side Charleston Police Chief Greg Mullen to speak to a shocked…

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