1. Do I really need to be on social media? You don’t have to, but here’s why it’s a smart move: When a leader has an active presence on social media it shows the world (and your customers, board, stakeholders, and employees) that you’re not only listening but that you are willing to “open the books” – so to speak – on how you operate. It also indicates you aren’t stuck in your old ways —…
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Recently, I conducted a communication training session for a group of board members just as news of the turmoil at Uber began swirling. I felt the situation at the car-sharing tech giant was the perfect illustration of the urgent need for reputation management at the CEO level: Amidst allegations of sexism in the workplace, a board member of Uber complained that women serving on corporate boards leads to unnecessary chatter. As I summarized what happened…
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For many a solopreneur, small business owner, or side-hustler with a website, the choice of whether to start a blog or not has a simple answer – you have one. After all, that’s what people do with websites. Right? Sure. But keeping up with the blogging? Ah, now that’s a horse of a different color. Most people who have a blog will tell you it’s difficult to keep it current. That’s likely because most people…
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Let’s get to the bottom of measuring your social influence You’ve likely heard or have seen the words clout and Klout used online regarding social media and online influence, however, it’s no longer easy to distinguish the difference between the two. The confusion may soon be a thing of the past because one of the two lost their clout – er, or is it Klout? Clout Clout by definition according to Merriam-Webster: 1) The power to…
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Death by a Thousand Clicks: When poor digital media practices slowly kill your reputation…one click at a time. Alert: Shameless Spark Plug coming at ya. Fun speaking gig at the newly minted Creative Mornings PKX in Portsmouth NH. Creative Mornings is a global morning lecture series for the creative community spear headed by NYC based Tina Roth Eisenberg of @swissmiss fame. They have 133 chapters around the globe all speaking on the same monthly theme. Our monthly theme…
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Players from the U.S. women’s national soccer team had a very busy week in the media. Last Thursday, there was plenty of buzz about five current players who filed a complaint with the Equal Employment Opportunity Commission against the U.S. Soccer Federation seeking wage equality with their male colleagues. Carli Lloyd, Megan Rapinoe, Rebecca Sauerbrunn, Hope Solo and Alex Morgan filed the complaint on behalf of the entire team. Then, only days later, Abby…
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Once again, social media is bringing people together in a time of crisis. Memes, Facebook filters, and hashtags appeared on online profiles and social media accounts worldwide to show solidarity with Belgium in the wake of Tuesday’s bombings that left dozens of people dead or injured. Hashtags Inspired by the #JeSuisCharlie hashtag campaign that went viral after the terrorist attacks in Paris last year, the attacks in Belgium inspired these notable dedicated hashtags: 1)…
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Without question, the meme has become the delectable digital Easter egg for followers of this election season. Sure, political satire in the meme form has been around for many years, but this election cycle has created a demand for these infectious, yet timely viral memes. When a real-time political event is happening live, like the recent debates, the Twittersphere not only wants a meme, they demand it. Two Republican candidates each had to deal with…
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Whether you are a woman in politics or business, the road to success is markedly smoother for women who possess solid communication and presentation skills. Unlike her male counterpart, a woman at the head of any room has the added burden of being on display when they give a presentation, headline a speech, or begin their opening remarks in a political debate. And no other woman in recent memory has been scrutinized more for…
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Who: Jimmy Fallon, the lovable host of NBC’s The Tonight Show. How did he get here? All it took was one bad tumble this past June to get people to start thinking that there may be a little darkness hiding behind this light and upbeat talk show host. Fallon first entered into his Digital Death Spiral after photos surfaced of him enjoying a night out drinking. The photos weren’t incriminating, but the timing sure was. The photos were taken…
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