176: How to Write a Royally Good Media Advisory
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn’t necessary for your organization, knowing how to handle it is always helpful for...
175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can’t seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement....
174: Sorry, Not Sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute – the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one. This...
173: How Jeff Zucker’s Resignation from CNN Signals a Shift in Crisis Communications
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to many of the crises we hear about that land...
172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
There’s no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies.But where do you start? In this episode we help you get started with your DEI communications. We will define what...
171: 10 Words & Phrases to Banish in 2022
Do you use phrases you know are overwrought and overused?Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list of banished words as a way to uphold, protect and support excellence...
170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies
Do you work for a brand, company or organization that has been attacked online? Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies attack brands online and how you can...
169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. My guest, Dusty Weis...
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