178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia
President Zelensky knows how to work a medium to his advantage. Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by...
179: TikTok: Waste or Worth Your Time?
Let’s start here: TikTok is not for everyone. One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information. However, the app has some advantages over its competitors. TikTok is an easy-to-use...
Online Reputation Management: How to Manage Attacks by Angry Customers
In this digital, viral age, reputation management is more important than ever. The opinion of the masses is in constant flux and even minor errors can often cause a wave of bad press that can be damaging to even large companies. Following a PR misstep, it’s...
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