154: Why Social Media Sleuthing Can Bring it All Down Quickly
What happens when an army of people begins to dig to solve a mystery? They quickly find answers. The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.The...
149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership
Are you someone who thinks Twitter is a waste of time? Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhelm of the site and don’t know where to start? This episode...
143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown
When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok — it was a reputation teardown.When a recent college graduate named Gracie Lorincz from Bloomfield...
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