175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can’t seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallout triggered by that announcement....
174: Sorry, Not Sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute – the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted can create an entirely new one. This...
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