167: Can a New Business Name Get Rid of an Old PR Crisis?
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option. On today’s episode, we’ll examine if changing a business name will help if that name has become too much of a...
Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an effective PR boost that’s more affordable than...
166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar. One line from Affleck’s over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the filmmakers. To repair the damage...
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