162: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them)
Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them. Our episode discusses how to overcome these common media interview challenges straight from the webinar. Make sure you don’t damage...
161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them)
A media interview could lead to one of three outcomes: You nail it. You get through it. Your poor performance creates its own crisis. Knowing how to prepare for a media interview increases the likelihood of a positive outcome. Listen to a few of the mistakes we found...
160: The Best PR Response for a Rogue Employee Who Makes News
If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response. Case in point, Southwest Airlines pilot, who used the phrase “Let’s go, Brandon,” a euphemism considered to be a vulgar phrase...
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