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131: How to Write a Statement on Diversity, Race, and Inclusion

131: How to Write a Statement on Diversity, Race, and Inclusion

by Molly McPherson | Apr 26, 2021 | Podcast

Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down,...
130: Paid, Earned, (Shrimp), and Owned. How to PR in 2021 with Gini Dietrich

130: Paid, Earned, (Shrimp), and Owned. How to PR in 2021 with Gini Dietrich

by Molly McPherson | Apr 20, 2021 | Podcast

The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and...
129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis

129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis

by Molly McPherson | Apr 12, 2021 | Podcast

Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan’s crosshairs again(!) after sharing a blunt assessment of one of her follower’s comments that rubbed her the wrong way. After seemingly comparing herself to Harriet...
128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer

128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer

by Molly McPherson | Apr 5, 2021 | Podcast

As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time. However,  there is a...

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