126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social...
125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
Social media’s effect on crisis communication is powerful. A growing number of crises not only start on social media, but the communication crisis is fueled by its viral power as well. This episode explains the difference between a social media fail and a social...
124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion? Sales? Inspire change? At the end of this episode, I promise you that the next speech you make in...
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