How to Be a Great Spokesperson: A Reporter’s Perspective

How to Be a Great Spokesperson: A Reporter’s Perspective

I spent a good part of my career working with the media as a crisis communications and public relations professionals. The journalists I met had a passion for finding the story and making sure the public heard it. One of the journalists I encountered throughout my...
5 Quick Hits for Using Social Media

5 Quick Hits for Using Social Media

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. With a few small tweaks, a little time blocked on your calendar and some thought and strategy,...
How the heck do you use a hashtag?

How the heck do you use a hashtag?

Do you know the power of a hashtag? (Do you even know what a hashtag is?) I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Shoot, I question myself every time I use a hashtag–still! There’s no shame in not knowing...
Annoying Communication Habits You Need to Stop Immediately

Annoying Communication Habits You Need to Stop Immediately

You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging on the treadmill in the background). The “reply all” email threads...
How to Handle a Difficult Conversation

How to Handle a Difficult Conversation

Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and because we often don’t know how to react or interact during difficult...